Business Case:
Monitoring traffic across platforms was time-consuming, so I aimed to simplify this by automating Google Analytics data retrieval directly within my website’s admin panel. This project centralizes traffic insights, making it easier to monitor site performance and engage with user behavior trends without accessing multiple platforms.
Technical Solution:
I developed an automated solution using Python to interact with the Google Analytics API, retrieving key traffic metrics like user count, user distribution by country and device, and page views over the last 30 days. The automation fetches, processes, and prepares the data for visualization in just two seconds, displaying insights within my admin panel using JavaScript for easy access to real-time analytics.